Design Philosophy: Simplicity

Simplicity applies firstly to the design of the website. Our approach is to simplify the design elements used so that web users with different operating systems, screen resolutions, graphics settings and browser types can view, use and draw on the information they require from the site.

Simplicity also applies to the navigation of the website. How accessible is the content of the site? How easy is it for the visitor to find what they are looking for? A website should enable a new web user to navigate as easily as an experienced user. Attitude's approach to site navigation rests on research into the behaviour of web surfers. For instance, research has found that the majority of web-users will leave a site if they have not found the information they want after three clicks. Research findings like this are important guides to the development of an easily navigated site.

simplicity :interaction :information :evaluation :speed :active
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